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Monday, June 29, 2009
Tuesday, June 2, 2009
Bill Strickland: changing the world one slideshow at a time
"People remember pictures long after they've forgotten words," Bill Strickland
I learned about Bill through a friend I've been corresponding with for almost three years and we've never met. She was on a river trip with an old friend and he connected us-isn't it funny how certain people come into your life and point you towards other ideas and directions. I was so Inspired by this talk and it made me grateful for my art teachers and those who work to help better the world. Photography can change the world.
TED.com Bill Stickland changing the world one slideshow at a time.
Gary Williams: An Editorial perspective
I met Gary in San Juan, Puerto Rico over twenty years ago. He left the island and moved to the desert with his family and works as a editorial photographer. We still photo geek out on cameras, and what it means to be a photographer/photo journalist in these changing times.
Here's a piece Gary shared with me in response to aphotoeditor.com about the life of a newspaper.
Saving the newspaper industry in the USA is going to be very hard at this point in time. I was very lucky to work as a photographer at the last of the great new newspapers, El Nuevo Dia, in San Juan Puerto Rico.
Founded in 1970, END was the brain child of Cuban editor, Carlos Castaneda and the Ferre family, the richest family on the island. Castaneda, who had just left Time Inc’s, deceased “Life en Espanol" to remake the Ferre family owned newspaper El Dia. After only five years of Castaneda’s makeover, the newly redesigned END became the media powerhouse in the Caribbean.
END has been the number one media outlet in Puerto Rico and now earns a large part of the advertising dollar on the island. This is all because Carlos Castaneda came up with a whole new idea in newspapers. He called his, a "Daily News Magazine" that was built in the tabloid format.
Having come from Life en Espanol, he redesigned the paper in 1970 to be very heavy on big photos, with text used to illustrate the photos or graphic. Not the other way around, as it is in most metro dailies.
This was a revolution in thinking back then, an ider that made END into a billion dollar company in less than 30 years. He made sure we covered the important stories of the day with photos. As a designer, editor (Director) and lots of hard work ."El Maestro" made his dream come true, the " El Nuevo Dia a great "Daily News Magazine", that is very relevant to its readers, and a must read for all Pueto Ricans.
He was also the original designer of the El Nuevo Herald in Miami in the 70's, saving the Miami Herald from an early death as their population turn more an more Cuban in Miami.
He then moved up down South America redesigning some of the major newspapers of that continent, turning most of them into important successful media outlets using his "Daily News Magazine" format.
The only problem in the USA is that all the newspapers here are run by word editors. Most of them have no idea how to make today’s newspapers relevant to their local readership. Design of the right content is everything in today’s dwindling market. Back then in 1971 Carlos told our Editorial and Photo Staff (I was a founding member of the photo staff, lucky me) of his plans to make END the number one media outlet in Puerto Rico. Even though there were 5local well entrenched newspapers at the time, he said our real focus was to compete with TV news shows. We were all taken back by this approach. This was a new way of thinking.
So, he designed a newspaper that could take on the moving pictures of TV, using his photo staff to make it happen. In the early days, the small photo staff of only four staffers, had tons of photos published daily. Each section like Deporte (sports) Por Dentro (inside, women, food, fashion), had its own full page cover photo, with two or more more pages of photos from the major story of the day. We also had a center spread of photos each day to fill up.
He used one large photo on the front page to sell it on street corners to cars in traffic, much like the NY Daily News and and the NY Post.
Some years later, we were paid a visit by folks from Gannet, who picked up a few ideas from END, like big photos, and graphics. Soon after they launched the new national newspaper USA today.
I am sad to report that "El Maestro" has passed away, so he cannot help out his beloved newspapers industry, as it enters a long period of decline.
If you want to save the American newspaper industry from going under in the next few years. Think, photos, graphics and design. Use them big and bold. Every page should have at least two photos and or graphics, the more the better. Use the text to illustrate the photos.
But It might be too late for word people to save to newspaper industry. Most of them don't have a clue what sells a paper in today's market. Maybe a new approach is needed. Maybe a Photo Editor is the way to go! Let photos save your paper. Think "Daily News Magazine"! PS This will work on the Internet edition to.
--
Gary Williams Photography
Tucson, Arizona, 85719 USA
520-977-3659 Cell
520-464-5998
www.sportsshooter.com/motordrive
Some other links:
aphotoeditor.com saving newspapers
TED.com Jacek Utko designs to save newspapers
Here's a piece Gary shared with me in response to aphotoeditor.com about the life of a newspaper.
Saving the newspaper industry in the USA is going to be very hard at this point in time. I was very lucky to work as a photographer at the last of the great new newspapers, El Nuevo Dia, in San Juan Puerto Rico.
Founded in 1970, END was the brain child of Cuban editor, Carlos Castaneda and the Ferre family, the richest family on the island. Castaneda, who had just left Time Inc’s, deceased “Life en Espanol" to remake the Ferre family owned newspaper El Dia. After only five years of Castaneda’s makeover, the newly redesigned END became the media powerhouse in the Caribbean.
END has been the number one media outlet in Puerto Rico and now earns a large part of the advertising dollar on the island. This is all because Carlos Castaneda came up with a whole new idea in newspapers. He called his, a "Daily News Magazine" that was built in the tabloid format.
Having come from Life en Espanol, he redesigned the paper in 1970 to be very heavy on big photos, with text used to illustrate the photos or graphic. Not the other way around, as it is in most metro dailies.
This was a revolution in thinking back then, an ider that made END into a billion dollar company in less than 30 years. He made sure we covered the important stories of the day with photos. As a designer, editor (Director) and lots of hard work ."El Maestro" made his dream come true, the " El Nuevo Dia a great "Daily News Magazine", that is very relevant to its readers, and a must read for all Pueto Ricans.
He was also the original designer of the El Nuevo Herald in Miami in the 70's, saving the Miami Herald from an early death as their population turn more an more Cuban in Miami.
He then moved up down South America redesigning some of the major newspapers of that continent, turning most of them into important successful media outlets using his "Daily News Magazine" format.
The only problem in the USA is that all the newspapers here are run by word editors. Most of them have no idea how to make today’s newspapers relevant to their local readership. Design of the right content is everything in today’s dwindling market. Back then in 1971 Carlos told our Editorial and Photo Staff (I was a founding member of the photo staff, lucky me) of his plans to make END the number one media outlet in Puerto Rico. Even though there were 5local well entrenched newspapers at the time, he said our real focus was to compete with TV news shows. We were all taken back by this approach. This was a new way of thinking.
So, he designed a newspaper that could take on the moving pictures of TV, using his photo staff to make it happen. In the early days, the small photo staff of only four staffers, had tons of photos published daily. Each section like Deporte (sports) Por Dentro (inside, women, food, fashion), had its own full page cover photo, with two or more more pages of photos from the major story of the day. We also had a center spread of photos each day to fill up.
He used one large photo on the front page to sell it on street corners to cars in traffic, much like the NY Daily News and and the NY Post.
Some years later, we were paid a visit by folks from Gannet, who picked up a few ideas from END, like big photos, and graphics. Soon after they launched the new national newspaper USA today.
I am sad to report that "El Maestro" has passed away, so he cannot help out his beloved newspapers industry, as it enters a long period of decline.
If you want to save the American newspaper industry from going under in the next few years. Think, photos, graphics and design. Use them big and bold. Every page should have at least two photos and or graphics, the more the better. Use the text to illustrate the photos.
But It might be too late for word people to save to newspaper industry. Most of them don't have a clue what sells a paper in today's market. Maybe a new approach is needed. Maybe a Photo Editor is the way to go! Let photos save your paper. Think "Daily News Magazine"! PS This will work on the Internet edition to.
--
Gary Williams Photography
Tucson, Arizona, 85719 USA
520-977-3659 Cell
520-464-5998
www.sportsshooter.com/motordrive
Some other links:
aphotoeditor.com saving newspapers
TED.com Jacek Utko designs to save newspapers
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